diff --git a/projects/hip/api/hip/hip_memory.cpp b/projects/hip/api/hip/hip_memory.cpp
index c1d00c096f..9be5f5745f 100644
--- a/projects/hip/api/hip/hip_memory.cpp
+++ b/projects/hip/api/hip/hip_memory.cpp
@@ -301,7 +301,7 @@ hipError_t ihipMallocPitch(void** ptr, size_t* pitch, size_t width, size_t heigh
   *pitch = width * imageFormat.getElementSize();
 
   size_t sizeBytes = *pitch * height * depth;
-  *ptr = amd::SvmBuffer::malloc(*hip::getCurrentContext(), CL_MEM_SVM_COARSE_GRAIN_BUFFER, sizeBytes,
+  *ptr = amd::SvmBuffer::malloc(*hip::getCurrentContext(), 0, sizeBytes,
                                 device->info().memBaseAddrAlign_);
 
   if (*ptr == nullptr) {