diff --git a/include/rocm_smi/rocm_smi.h b/include/rocm_smi/rocm_smi.h
index 6f7850aea8..7203bbde8a 100755
--- a/include/rocm_smi/rocm_smi.h
+++ b/include/rocm_smi/rocm_smi.h
@@ -784,6 +784,30 @@ rsmi_status_t rsmi_dev_vendor_id_get(uint32_t dv_ind, uint16_t *id);
  */
 rsmi_status_t rsmi_dev_name_get(uint32_t dv_ind, char *name, size_t len);
 
+/**
+ *  @brief Get the brand string of a gpu device.
+ *
+ *  @details Given a device index @p dv_ind, a pointer to a caller provided
+ *  char buffer @p brand, and a length of this buffer @p len, this function
+ *  will write the brand of the device (up to @p len characters) to the buffer
+ *  @p brand.
+ *
+ *  If the sku associated with the device is not found as one of the values
+ *  contained within rsmi_dev_brand_get, then this function will return the
+ *  device marketing name as a string instead of the brand name.
+ *
+ *  @param[in] dv_ind a device index
+ *
+ *  @param[inout] brand a pointer to a caller provided char buffer to which the
+ *  brand will be written
+ *
+ *  @param[in] len the length of the caller provided buffer @p brand.
+ *
+ *  @retval ::RSMI_STATUS_SUCCESS is returned upon successful call.
+ *
+ */
+rsmi_status_t rsmi_dev_brand_get(uint32_t dv_ind, char *brand, size_t len);
+
 /**
  *  @brief Get the name string for a give vendor ID
  *
diff --git a/src/rocm_smi.cc b/src/rocm_smi.cc
index 3960e0f53c..873c7b470d 100755
--- a/src/rocm_smi.cc
+++ b/src/rocm_smi.cc
@@ -45,6 +45,7 @@
 #include <errno.h>
 #include <sys/utsname.h>
 #include <pthread.h>
+#include <string.h>
 
 #include <sstream>
 #include <algorithm>
@@ -1421,6 +1422,44 @@ rsmi_dev_name_get(uint32_t dv_ind, char *name, size_t len) {
   CATCH
 }
 
+rsmi_status_t
+rsmi_dev_brand_get(uint32_t dv_ind, char *brand, size_t len) {
+  GET_DEV_FROM_INDX
+  // Return 'invalid args' if arguments are invalid
+  if (brand == nullptr || len == 0){
+    return RSMI_STATUS_INVALID_ARGS;
+  }
+  std::map<std::string, std::string> brand_names =
+  {
+    {"D05121", "mi25"},
+    {"D05131", "mi25"},
+    {"D05133", "mi25"},
+    {"D05151", "mi25"},
+    {"D16304", "mi50"},
+    {"D16302", "mi60"}
+  };
+  std::map<std::string, std::string>::iterator it;
+  std::string vbios_value;
+  std::string sku_value;
+  // Retrieve vbios and store in vbios_value string
+  int ret = dev->readDevInfo(amd::smi::kDevVBiosVer, &vbios_value);
+  if (ret != 0) {
+    return errno_to_rsmi_status(ret);
+  }
+  if (vbios_value.length() == 16) {
+    sku_value = vbios_value.substr(4,6);
+    // Find the brand name using sku_value
+    it = brand_names.find(sku_value);
+    if (it != brand_names.end()) {
+      strcpy(brand, it->second.c_str());
+      return RSMI_STATUS_SUCCESS;
+    }
+  }
+  // If there is no SKU match, return marketing name instead
+  rsmi_dev_name_get(dv_ind, brand, len);
+  return RSMI_STATUS_SUCCESS;
+}
+
 rsmi_status_t
 rsmi_dev_subsystem_name_get(uint32_t dv_ind, char *name, size_t len) {
   rsmi_status_t ret;
diff --git a/tests/rocm_smi_test/functional/id_info_read.cc b/tests/rocm_smi_test/functional/id_info_read.cc
index 92ca8f7d6c..e7e7966204 100755
--- a/tests/rocm_smi_test/functional/id_info_read.cc
+++ b/tests/rocm_smi_test/functional/id_info_read.cc
@@ -119,6 +119,14 @@ void TestIdInfoRead::Run(void) {
         std::cout << "\t**Device Marketing name: " << buffer << std::endl;
       }
     }
+    err = rsmi_dev_brand_get(i, buffer, kBufferLen);
+    if(err != RSMI_STATUS_SUCCESS) {
+      CHK_ERR_ASRT(err)
+    } else {
+      IF_VERB(STANDARD) {
+        std::cout << "\t**Device Brand name: " << buffer << std::endl;
+      }
+    }
     err = rsmi_dev_vendor_id_get(i, &id);
     if (err != RSMI_STATUS_SUCCESS) {
         CHK_ERR_ASRT(err)